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The new food craft By Shillpi A Singh

A bunch of food craftsmen have taken the Indian palate by storm by redefining the way we eat—by introducing us to artisanal foods. What sets them apart is their dedication to the art and craft of food, making and cooking it in a traditional way using high-quality ingredients, sourced directly from farms and farmers, giving the process its sanctity and working tirelessly to make the final product nothing but a masterpiece.

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How better pricing is driving companies to introduce single-origin chocolates and beverages

Differentiation Matters Kunal Ross, founder of the Indian Bean, another artisanal coffee company, says it is not easy to convince consumers to try these new coffees. “People are used to chicory and instant coffee.” Among its single-origin coffees is the monkey-bitten coffee from Andhra’s Araku valley, where monkeys pick the coffee fruit, eat it and spit the bean out. It is a bit like Indonesia’s kopi luwak, a coffee made from beans sorted from the faeces of the Asian palm civet, a wild cat, whic ..  Read more at://economictimes.indiatimes.com/articleshow/62771229.cms?utm_source=contentofinterest&utm_medium=text&utm_campaign=cppst

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