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How better pricing is driving companies to introduce single-origin chocolates and beverages

March 01, 2018 Sanjoy Solomon

How better pricing is driving companies to introduce single-origin chocolates and beverages

By G Seetharaman, ET Bureau|Feb 03, 2018, 11.00 PM IST

 

Differentiation Matters Kunal Ross, founder of the Indian Bean, another artisanal coffee company, says it is not easy to convince consumers to try these new coffees. “People are used to chicory and instant coffee.” Among its single-origin coffees is the monkey-bitten coffee from Andhra’s Araku valley, where monkeys pick the coffee fruit, eat it and spit the bean out. It is a bit like Indonesia’s kopi luwak, a coffee made from beans sorted from the faeces of the Asian palm civet, a wild cat, whic .. 

Read more at:
//economictimes.indiatimes.com/articleshow/62771229.cms?utm_source=contentofinterest&utm_medium=text&utm_campaign=cppst


Read more at:
//economictimes.indiatimes.com/articleshow/62771229.cms?utm_source=contentofinterest&utm_medium=text&utm_campaign=cppst

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